Four Months of Luxury Dog Photography Studio Rebranding

After six years of running the studio with the same branding, it was time for a change — a big one. What I didn’t quite expect was that this luxury dog photography studio rebranding would take over my entire life for four solid months. I’ve eaten it, slept it, dreamed it, and occasionally sworn at it. At this point, I’m convinced hex codes are tattooed on the inside of my eyelids.

A rebrand sounds glamorous until you’re actually doing one.

Then it becomes a full‑time relationship.

The Colour Palette Saga

Choosing colours should be simple. It never is.

I’ve spent weeks staring at greens that all looked identical until they didn’t. Printers interpret colours like abstract artists. Screens lie. Paper lies. The weather lies. Eventually, after enough testing to qualify me as a paint chemist, I found the palette that finally felt like “us.”

And because I don’t do things halfway, the colours had to match:

• the website

• the exhibition stand

• the social media templates

• the banners

• the signage

• and yes… even the marquee

When you’re colour‑matching a marquee, you know you’ve gone too far to turn back.

The Website: A Full Renovation

A rebrand doesn’t mean “swap a few photos.” It means pulling the entire website apart like a house renovation.

That meant:

• rewriting every bit of text

• updating every gallery

• reorganising every page

• refining the client journey

• replacing outdated images

• and making sure the whole thing feels like stepping onto the studio grounds

It’s amazing how many tiny details a website has. I now have strong opinions about button spacing.

Social Media: The Never‑Ending Refresh

Rebranding on social media is like trying to repaint a room while people are still sitting in it.

New templates, new tones, new highlight covers, new everything — all while keeping the feed alive and looking intentional.

It’s a slow, steady, slightly maddening process, but it’s worth it when everything finally starts to look cohesive.

The Exhibition Stand: The Glow‑Up of the Century

The exhibition stand has had a full makeover — new headers, new backdrops, new layout, new messaging, the works. It now looks like a proper extension of the studio: polished, inviting, and unmistakably premium.

And it will be making its grand debut at the Hound Association of Scotland Championship Show at the SECC Glasgow, fully decked out in its new finery.

If you see a stand that looks like it’s had a spa day, a facial, and a personal stylist — that’s us.

The Banners: The Final Pieces of the Puzzle

The banners were the last big job, and they tie everything together. Each one has been designed for a specific place on the property — from the roadside entrance to the studio gates.

They’re not just signs. They’re the opening scene of the client experience.

The Honest Truth

Rebranding after six years is not a quick refresh. It’s a full‑scale overhaul of everything the world sees — and everything it feels.

It takes:

• time

• patience

• a sense of humour

• a willingness to redo things twelve times

• and the ability to stay calm while muttering “why is that green different again?”

But the result is a brand that finally reflects who we are today: a luxury, experience‑driven dog photography studio with a clear identity and a strong sense of place.

And after four months of living and breathing this rebrand, I can finally say… it was worth every minute.